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Remember that famous Korean dance craze in 2012 that took the world by storm? Psy’sGangnam Stylewas indeed a phenomenon in the music industry, an unexpected success from a lone performer in the midst of the popularity of K-pop boy and girl groups.
The song alone made the singer rich and famous, but what happened to him after that? It seems like fans have not heard from him for a decade now. Did his international stardom wane as quickly as his shot to fame?
Gangnam Style, The Song That Propelled Psy’s Global Career
It is true that Psy, whose real name is Park Jae-sang, enjoyed years of success in Seoul, South Korea, when Gangnam Style topped the international charts. One can say the song was a one-hit wonder, skyrocketing the artist’s career overnight despite many years working in the industry prior to the single.
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The song was not just a regular K-pop tune; it was a historical event. It paved the way for Korean music to penetrate the mainstream media, especially globally, afterGangnam Stylehit two billion views on YouTube at the time. As of this writing, it now has over 5 billion worldwide streams.
During the song’s glory days, it earned Psy a whopping $8 to $10 million, as perForbes, including $2 million in revenue from YouTube advertising alone. Even after the song’s popularity slowly waned, the artist still earned money when users shared or used the copyrighted material in their own videos.
Did Psy retain his fame or make another track as successful asGangnam Style? In 2013, he releasedGentleman, but it failed to capture the audience’s hearts and ears. Although it became popular for a time, it didn’t hit the same level of stratosphere as his previous song.
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Despite this, he continued making more songs. In 2014, he released a single calledHangoverfeaturing rapperSnoop Dogg, and two more albumsChiljip Psy-dain 2015 and4X2=8in 2017. A year later, Psy decided to sever ties with American labels to establish his own recording company. In 2022, he returned permanently to Seoul. He is now focused on helpingKorean artistsfind success in their careers as a music executive.
Psy Has No Wish to Make AnotherGangnam StyleHit
Even with the failure to replicate the intense triumph ofGangnam Style, Psy did not let that hold him back. After performing at a concert in Korea, he told the fans (viaNews.com.au):
I gained international fame almost by accident but that does not mean that I will make desperate efforts to maintain that global popularity. I will just continue to do what I have been doing for all these years.
Psy does not care if the next song he makes is a hit or miss, so long as he continues to produce music that he genuinely loves and stays true to himself. Right now, he is married to Yoo Hye-yeon, a cello major, since 2006, and they share twin daughters.
Ariane Cruz
Senior Writer
Articles Published :3532
Ariane Cruz is a Senior Writer at FandomWire, majorly focusing on TV shows with over 3,000 articles published. Her love for pop culture and the creative arts fuels her passion to deliver engaging and informative stories. Her daily consumption of films, shows, and books keeps her energized for the day, along with her mission to serve as the bridge between fans and their favorite franchises.
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