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James Gunn’s highly anticipatedSupermanmovie has fans buzzing, but not for the usual reasons. While many expected Warner Bros. to drop a flashySuper Bowlteaser, the studio has thrown a curveball by opting for thePuppy Bowlinstead. Yes, you read that right.
Instead of flexing its Kryptonian muscles during the biggest TV event of the year,Supermanwill take flight during an entirely different kind of showdown, one featuring adorable puppies playing football.
This unexpected marketing move has left fans divided, with some praising the creativity and others scratching their heads, wondering why Warner Bros. would sidestep the massive reach of aSuper Bowlad.
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For decades, theSuper Bowlhas been the ultimate stage for blockbuster movie trailers. With over 100 million viewers tuning in, it’s an unparalleled marketing opportunity.Marvel,DC, and just about every major studio have used the event to drum up excitement, and fans expectedSupermanto follow suit. Instead,Warner Bros.has chosen a softer, furrier approach.
‘SUPERMAN’ will not air a Super Bowl teaser.A new sneak peek will debut during the Puppy Bowl.[@DEADLINE|https://t.co/Yo4EoJYmzV]pic.twitter.com/huTNGIigXF
While thePuppy Bowldoes have a loyal audience, it’s nowhere near the viewership juggernaut of theSuper Bowl. The numbers speak for themselves, theSuper Bowlattracts over 110 million viewers, while thePuppy Bowlaverages around 2-3 million. That’s a colossal gap, leading many fans to question the logic behind this decision.
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Let’s be real,Supermanisn’t exactly the type of movie you associate with fluffy puppies and chew toys. Well…other than Krypto. The Man of Steel is all about action, heroism, and saving the world from intergalactic threats. A high-energySuper Bowlspot could have showcased the film’s epic scope, whereas thePuppy Bowlteaser might not pack the same punch.
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While skipping theSuper Bowlmight seem like an odd call, there could be some strategic thinking behind it. First,Super Bowlads are expensive. A 30-second spot costs around $7 million, and that’s just for airtime. According toDeadline, the last time Warner Bros. showcased a movie at theSuper BowlwasThe Flashin 2023.
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Second, this move could be an attempt to reach a different, more engaged audience. ThePuppy Bowlmay not haveSuper Bowl-sized numbers, but its viewers tend to be highly engaged, and the event gets plenty of social media buzz. Plus, positioningSupermanin a wholesome, family-friendly setting could help reinforce the film’s fun-loving tone whichDavid Corenswetwanted.
Of course, that doesn’t mean fans are happy about it. Many took to social media to express their confusion, with some calling it a missed opportunity and others claiming that the movie should be Krypto instead of Superman.
Holy crap either WB is broke or they’ve lost faith in this film
This strategy makes no sense. A Super Bowl spot would have much greater reach, especially among the films target demo and generate significantly higher awareness. They’re not getting any of that with Puppy Bowl.
Now they are down grading to a puppy bowl. I know they bleeding for money but this is your opportunity to put out your product in the biggest stage
Some fans are also justifying their intentions saying that there is no need for another trailer this early especially when the last trailer was released very recently, in December. Some even went on to say that most of us are going to be watching it online anyway.
In other words, it’s the Krypto trailer, obviously.
Super Bowl? Puppy Bowl? Let’s be real here. Most of us are gonna see it online. It doesn’t matter where it premieres.
Whether this strategy pays off remains to be seen, but one thing’s for sure, it’s got people talking. Maybe this heated discussion was their marketing plan all along. The results of this move will be seen soon enough.
Supermanwill premiere in theaters on July 26, 2025.
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Ojas Goel is not just a writer by profession but one by heart His love for Marvel, DC, Star Wars, LOTR, Game of Thrones, and the intriguing world of anime is unmatched. This burning passion urged him to voice his opinions on the such topics and remain connected to the developments that follow. He particularly resonates with Tyrion Lannister as he likes the way he thinks and gets out of tricky situations. Ojas is a BCA graduate and loves to dive into the tech intricacies in his free time.
