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Yellowstonehad established a fair reputation for Taylor Sheridan and itself when it first launched to the screens with the Dutton family heading it. But that reputation seems to be downgrading with new and more flaws that keep erupting with that universe. While it initially started with a final season that failed to appease many, its lifestyle brand is further adding fuel to the fire.
What started as a brand that could have been translated seamlessly and successfully into a broad range of high-quality, cohesive products actually couldn’t quite live up to the mark, disappointing many. If anything, it seems like Paramount’s greed for cash simply had it tainting this Western’s legacy even further as even fans ended up deeming it anot well-managedbrand.
EvenYellowstone‘s lifestyle brand has been ruined by Paramount
After achieving the fantastic phenomenon of ruling the hearts of millions of viewers worldwide to become the No. 1 series on television, Paramount decided to take things further up a notch by launching a lifestyle brand forTaylor Sheridan‘sYellowstone. This made “cowboy culture” something aspirational through their range of products inspired by the titular series.
PerLicense Global, they designed pretty much anything and everything as merchandise for the saga, ranging from tableware and cookbooks inspired by the series to home décor, food, and even barbecue pits. Of course, this was a very creative idea to materialize what the show represented of Western culture, and it could have created a long-lasting lifestyle brand.
However, somewhere along the line, Paramount seems to have seriously derailed. As pointed out byr/ThatSFWESLwriteron Reddit, the execution of this decision might as well be “generously called chaotic at best.” Why? Well, starting from the seeming lack of strategy for merchandising, it has all resulted in “a hodgepodge of products with no unifying vision or consistent quality.”
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To be more precise, it’s the lack of focus that has added fuel to this lifestyle brand’s failure to leave its mark. Of course, to create a successful lifestyle brand, the basic necessities are the establishment of a cohesive identity and a commitment to quality. This means a sturdy line of some rightly selected Western-inspired items with a thoughtful rollout.
Effortlessly enough, this could have made the brand iconic enough to appeal “not just to fans of the show but to anyone drawn to the romanticized ideals of the American West.” However, Paramount seems to have opted for a more short-term cash-grab opportunity with limited-run random products over choosing to build customer loyalty that sustains a lifestyle brand for ages.
That said, all of this inevitably undermines the longevity of the brand. As the Redditor emphasized, “If Yellowstone had a dedicated merchandising team with a clear strategy, the brand could have been a powerhouse. As it stands, it feels empty, a missed opportunity.” To say the least, this chaotic management of the brand seems to have seriously messed with the masterpiece’s legacy.
Fans react to theYellowstonelifestyle brand being called out for its bad management
Whilethe series finale that genuinely fell flat for manywas one thing, what further seems to be tainting this iconic Western universe’s legacy is none other than its own lifestyle brand and its management. That said, fans have been backing up all this criticism about Paramount’s greed for cash ruining the saga’s legacy as well.
Taking to the Reddit post’s comment section, here’s what they have to say:
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All of this being said it’s inevitable that had Paramount shed a bit more thought on how to sincerely manage this brand to make it a long-lasting lifetime one, it could have turned out just perfectly for them. But the deed has been done and the legacy already seems to have been ruined, so that’s that too.
Yellowstone can currently be streamed on Paramount Plus.
Mahin Sultan
Senior Writer
Articles Published :2478
Mahin Sultan is a Senior Writer at FandomWire, where she brings a fresh perspective to entertainment news. Having been in the field for over 3 years now, she has already written more than 2,000 articles across a variety of niches, from entertainment to health and fashion. This diverse experience has allowed her to quickly build a solid foundation and a deep understanding of the industry.
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Taylor SheridanYellowstone
