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Blake Lively’s involvement in the highly anticipated film adaptation ofIt Ends with Usseems like a never-ending controversy pit. She starred as Lily Bloom in the movie and took center stage during promotions. Every other day, you would see a post about Lively being insensitive, but recent developments suggest that the narrative was crafted, and not by her.
The lawsuit filed by Lively against Justin Baldoni, also mentions the promotional strategies used by the marketing team. Fans of the actress, and all of the internet, are left wondering about who is truly responsible for all the drama.
Blake Lively’s lawsuit highlightsIt Ends with Us’ marketing agenda
According toBlake Lively’slawsuit, the“tone deaf”allegations against her that were widespread on social media were not her doing, but a calculated plan devised by the film’s distributors, Sony Pictures Entertainment. As per reports, the marketing strategy which is outlined in the court documents is what Lively followed (viaCoco Mocoe).
The team wanted her to focus more on Lily Bloom’s strength and resilience rather than discussing themes about domestic violence. She was instructed to avoid“heavy”topics, and internal talking points suggested that the film was to be marketed as“a story of hope.”
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Due to the agenda, all her promotional efforts were misconstrued and the audience blamed her for being insensitive. She was under a contractual obligation to follow what the marketing plan stated, but when the narrative backfired, she became the scapegoat for the backlash.
Did Justin Baldoni target Blake Lively?
The lawsuit also claims that during the press tour,Justin Baldonideviated from the strategy that was agreed upon. Lively has accused Baldoni of using the domestic violence survivor narrative to whitewash his image after the mounting criticism he faced.
What further complicates the matter is the actress’ allegations against Baldoni about orchestrating a smear campaign against her. The document highlights some shocking details, suggesting“social manipulation”and attempts to“destroy”her public image.
“Falsely posing as an ally for women”: Justin Baldoni’s “Feminist Man” Empire is Coming Crashing Down Amid Blake Lively Lawsuit
Purportedly, all the internal communication obtained through legal means for the lawsuit suggests that Baldoni made a calculated effort to undermine Lively’s credibility and silence her claims of workplace misconduct.
The allegations of misconduct, manipulation, and retaliatory tactics have escalated the situation far beyond repair. For Blake Lively, this is a journey to reclaim her narrative, and the statements in her lawsuit teaches us to not just see what’s on the screen, but also the forces shaping it behind the scenes.
Sonika Kamble
Articles Published :1196
Sonika Kamble is an entertainment writer at Fandomwire, covering everything from timeless classics to newly released movies. With over 1000+ articles published, she delves into breakdowns, think pieces, speculations, and more.She enjoys connecting the dots and covering newfound angles about characters, scenes, and themes from movies directed by Scorsese, Fincher, Tarantino, Linklater, and other exceptional filmmakers.
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Blake LivelyIt Ends with UsJustin Baldoni
